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Custom Made Rings with Natural Diamonds, Lab Diamonds and Moissanites


Who is diamondboi

Get to know me, the owner! My name is Nuno Rocha, also known as @diamondboi.  I am 49 years old, married, with two amazing children. My daughter Ariana is 15, and my son Nikolas is 12.  I was born in Portugal, but I grew up in the Greater Toronto Area. Win or lose, I’m a die-hard Raptor’s fan!  I’ve been in the jewellery industry for  35 years. During that time I have worked in wholesale, manufacturing and retail.  I struggled to find my place because I always wanted to do things my own way, which often landed me in trouble.  Thirteen years ago I said “fuck it all” and decided to go out on my own. 


At first I tried to maintain that stereotypical professional image, but it made me feel like a salesman and that is not at all who I am or what I am about.  I decided to ditch the suits and ties and just be myself.  I’m not a salesman, I’m just a regular dude who makes bad-ass jewellery, and my jewellery does the talking for me! I pour all of my effort and passion into my work because I think of my clients as family. It’s an extremely rewarding feeling to know that I’ve played a small part in some of the most memorable moments of their lives. 


What I am great at is designing beautiful jewellery.  I create pieces that my clients will admire forever.  This is what I do.

Diamondboi Team

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Anna-Kay Steele- CEO


Anita Rocha- CFO and COO of Shine Bright Like a Diamond Foundation.


My Bling

A collection of amazing designs created by diamondboi


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Diamondboi Designs has created a non-profit foundation called The Shine Bright Like a Diamond Foundation to raise funds and awareness for the following charities: The Breast Cancer Society of Canada, Prostate Cancer Society, Leukemia & Lymphoma Society of Canada.  These 3 Cancer's have personally  affected my household.  My mom is in remission from Breast Cancer, my dad is still dealing with Prostate Cancer and 2 of my wife's relatives have unfortunately passed away from Leukemia.  We held our 1st Annual Gala on Friday, November 15th, 2019 at the Lakeshore Convention Centre.  We were able to raise $30,750.00!


Contact Us

Downtown Toronto- Adelaide and Sherbourne

TEL: 647.972.RING (7464)



By Appointment Only


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